[DigitalEd] How to Launch a Killer Newsletter

Newsletter expert Jacqueline Boltik, who helped develop projects such as Ann Friedman’s Weekly and the LA Times’ newsletters and journalism professor Daniela Gerson, who recently created Migratory Notes, break down what you need to know to make your newsletter take off. In this course, you’ll learn best practices to grow your newsletter, design basics, and how to report and measure the data from your email campaigns.

What ‘Engagement Reporting’ Is and Why It Matters

What if readers, not just sources, were an active part of the news reporting process? A new group of journalists is exploring that possibility in an effort to deepen their reporting and build community relationships. ‘Engagement reporters’ are journalists who combine the power of community engagement with traditional news reporting to do journalism that aims to authentically serve the community and reflect their interests and needs. They’re not audience engagement editors and they’re not news reporters — they live in both worlds.