Visuals can help communicate what an organization—or a community—values. When Gather began in 2017, the steering committee used the visual branding of Gather’s sponsor, the Agora Journalism Center at the University of Oregon, as Gather’s template.
Now, with a more established community, the Gather admin team felt Gather should have a visual identity that better reflects what this community is all about: Support. Learning and growth. Friendliness and warmth. Connection.
With that – meet the new Gather logo!
Andrew worked with the Portland, OR-based graphic design company The Study to create a final mark that could work as a whole and as a series of small icons. We also have a few colors to play with, with red and orange as Gather’s new primary palette. Here’s a tour through a few icons in the logo and what they mean to us:
Community, Care, Growth | Dialogue, Connection |
Ideas, Learning, Enthusiasm | Media, Journalism |
To tie all of our channels together, we will be updating this newsletter, the Gather website, the Gather Slack, and Gather’s Twitter with this new branding!