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Source: Adriana Lacy

Beyond the Feed: Exploring Alternative Digital Platforms for Audience Engagement

Adriana Lacy, Hanaa' Tameez, Nicolas Rios, Sam Hoisington | May 2024

with their audiences. This panel discussion, “Beyond the Feed,” dives into the innovative use of alternative platforms such as newsletters, WeChat, WhatsApp, and more.

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Engaging Audiences, Battling Misinformation: The Social Media Dilemma for News Outlets

Adriana Lacy, Jake Wasserman, Madeline Faber, Sara Aniano | December 2023

In this Lightning Chat, we discussed the challenges posed to journalists by the platforms and strategies for how newsrooms can think differently about serving their audiences online.

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Navigating the changing landscape of social media and news

Adriana Lacy, Alyxaundria Sanford, Beth O'Malley | October 2023

With the changing landscape of social media and the new emergence of platforms, news organizations are trying to figure out what works best for them and where to invest their resources.

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SEO Best Practices

Adriana Lacy, Jessica Lee Martin, KQED, LA Times, Nicole Barton | May 2019

What are best practices for newsrooms around SEO concepts these days? And what should you do if you’re charged with sharing them with the rest of your newsroom? Join Nicole Barton of KQED (and previously of YouTube), Adriana Lacy of the LA Times, and Jessica Lee Martin of CityLab to find out. 

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Gather is a collaborative project led by the Agora Journalism Center, the gathering place for innovation in communication and civic engagement, at the University of Oregon’s School of Journalism & Communication.

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This project is funded by grants from the John S. and James L. Knight Foundation, the Democracy Fund, and the News Integrity Initiative.

 

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