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Source: Jeremy Littau

Interactivity, Social Presence, and Journalistic Use of Twitter

Jeremy Littau, Mi Rosie Jahng | April 2016

Abstract: This study explored the extent of journalists’ use of Twitter in terms of interactivity and social cue using a content analysis of journalists’ Twitter profiles (N = 555). Journalists with more personal and professional details on Twitter profiles were more likely to be highly interactive, a relationship that predicts higher perceptions of credibility based on past research. Results suggest the need for journalists to utilize interactivity more for increasing their impact on Twitter.

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Gather is a collaborative project led by the Agora Journalism Center, the gathering place for innovation in communication and civic engagement, at the University of Oregon’s School of Journalism & Communication.

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This project is funded by grants from the John S. and James L. Knight Foundation, the Democracy Fund, and the News Integrity Initiative.

 

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