Skip to content
New to Engagement? Start Here: Engaging Your Communities
Gather

Gather

A platform to support community-minded journalists

  • Lightning Chats
    Discuss challenges, brainstorm ideas and explore projects
  • Newsletter
    Our bi-weekly newsletter recaps the pulse of the community
  • Membership
    Join Gather to connect with members by region and interest
  • Join Slack
    Engage with other members on specific topics in near-real time
  • Home
  • About Gather
    • Contact Us
    • Medium Publication
    • Community Agreements
  • Learn
    • Resources
    • Case Studies
    • Lightning Chats
    • Guide Archives
      • Start Here: Engaging Your Communities for Better Journalism
      • Journalists in Relationship with Community: Introduction
      • Ethics of Engagement
    • Featured Projects
  • Filter By Topics
    • Building Power
    • Changing Culture
    • Collaborations
    • Community Participation
    • Dialogues
    • Evaluating Impact
    • Solutions Journalism
    • Storytelling Events
    • Teaching and Learning
    • Tools and Technology
    • — All Topics —
  • Log In
  • Sign Up

Source: Lenfest Institute

How The Dallas Morning News Builds Subscriber Loyalty With a Facebook Group

Joseph Lichterman, Lenfest Institute | January 2018

The Dallas Morning News has created a Facebook Group for its subscribers. It’s a way to grow loyalty among those who pay for its journalism and give them more direct access to the paper’s journalists and editors. Members of the group also get exclusive benefits such as tickets to events and other perks … In this issue, we’re looking at how the Morning News built its subscriber group and how the newsroom and marketing departments collaborate to run it.

Visit Resource

Jump To

  • Home
  • About Gather
  • Contact Us
  • Newsletter
  • Community Agreements

About Gather

Gather is a collaborative project led by the Agora Journalism Center, the gathering place for innovation in communication and civic engagement, at the University of Oregon’s School of Journalism & Communication.

Our Supporters

This project is funded by grants from the John S. and James L. Knight Foundation, the Democracy Fund, and the News Integrity Initiative.

 

2025 Gather
WordPress Powered | Prosperity Theme by Themes Harbor | Hand Built