How do we make the case for investing in engagement? “Engagement” is an evolving set of practices within journalism, and its impact on attracting, developing, and satisfying audiences has yet to be fully and rigorously documented, particularly by the scholarly community. One entity that is making a strong case for the commercial, as well as the journalistic value of doing engagement work, is Hearken, whose landing page features in bold letters: “Does Hearken Work? Yes.”
