Understanding journalism’s impact is fundamental to earning communities’ trust and serving their information needs. Learn not just WHAT newsrooms are measuring but also HOW they are tracking it.
In a context of increasing distrust in institutions, including government, media and news, there is need to understand how civic innovators are using media and technology to counter these trends. Based on over 40 interviews with practitioners, this report identifies “civic media practice” as media and technology used to facilitate democratic process. It focuses specifically on those practitioners using media tools to form relationships and build trust – a practice that sometimes runs counter to the apparent needs of organizations to enhance efficiency through technology. This report identifies civic media practice as a direct response to the crisis of distrust and describes the negotiation of values that takes place as media is designed and deployed in organizations.