Wikipedia, maintained by volunteers, offers Gather members a chance to contribute despite complex guidelines. In a Lightning Chat, Molly Stark Dean and Gracie McKenzie guide editing practices to enhance representation for news organizations as AI increasingly uses Wikipedia content.
Community engagement often happens in real time—through social media, events, or private conversations—which means colleagues and readers might miss valuable insights. Our panel shared what they’ve learned about effective community engagement practices.
How can membership programs help news organizations build and reward loyalty? What can we do to celebrate and build relationships with our most committed users? Join Emily Goligoski of Membership Puzzle Project, Matthew Peterson of The Atlantic, Caroline Kitchener of The Atlantic, and Gracie McKenzie of The Atlantic to discuss it.
