Join researchers Rohan Grover & Jennifer Kho as they share lessons from newsrooms around the world. In their Membership Puzzle Project report, four newsrooms share the diverse tactics, strategies and operational considerations that have helped them cultivate healthy member communities on their own terms.
With dwindling time and resources in newsrooms, does it make sense to invest in citizen-powered journalism and training? These programs might accomplish the mission of many newsrooms and improve democracy as a whole, but do they actually change communities? There are plenty of places to seek answers, because there is no shortage of programs that seek to train and “empower” people on behalf of journalism. At least part of the answer lies in those existing programs and their successes and failures. I want to understand the ingredients of a successful strategy to shift power within communities through training and journalism contributions, and whether people who were involved stay involved or become more active citizens.
We’ve been thinking a great deal about participation design and examples of successful practices for community members to be involved in news reporting, production, and site growth. We’ve been interrogating what modern member participation looks like and who’s doing it well. We detail 25 ways that you can invite members to create journalism with you, using examples of live and recent experiments.
How can membership programs help news organizations build and reward loyalty? What can we do to celebrate and build relationships with our most committed users? Join Emily Goligoski of Membership Puzzle Project, Matthew Peterson of The Atlantic, Caroline Kitchener of The Atlantic, and Gracie McKenzie of The Atlantic to discuss it.