As a news organization, when should you consider creating a Facebook group, and what could the focus of the group be? Once you have one, how do you recruit and admit members? How (and how much) should you moderate conversation? And how will you measure the success of your efforts? Join Lauren Katz of Vox, Penny Riordan of GateHouse Media, and Hannah Wise of Dallas Morning News to find out.
NewsU: Facebook Groups are an exciting way to build communities, especially on the local level. Facebook Groups remain an effective way to interact with audiences and share meaningful stories. But how do you start? What makes for a good Facebook group? What pitch can you make for resources? How can you involve your business side and journalists outside of the social media team in managing it? This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.
We chatted with Angilee Shah and Hannah Wise about Facebook groups. How can journalists use Facebook groups to connect with their communities? When’s the right time? How should people be invited? How do conversations get moderated? What are the success metrics?