Imagined Audiences draws on ethnographic case studies of three news organizations to reveal how journalists’ assumptions about their audiences shape their approaches to their audiences. Jacob L. Nelson examines the role that audiences have traditionally played in journalism, how that role has changed, and what those changes mean for both the profession and the public.
Source: Jacob L. Nelson
Audience Engagement, Reciprocity, and the Pursuit of Community Connectedness in Public Media Journalism
In light of the media industry’s growing focus on audience engagement, this article explores how online and offline forms of engagement unfold within journalism, based on a comparative case study of two American public media newsrooms.