In light of the media industry’s growing focus on audience engagement, this article explores how online and offline forms of engagement unfold within journalism, based on a comparative case study of two American public media newsrooms.
Source: Seth C. Lewis
Reciprocal Journalism: A concept of mutual exchange between journalists and audiences
Abstract: Drawing on a structural theory of reciprocity, this essay introduces the idea of reciprocal journalism: a way of imagining how journalists might develop more mutually beneficial relationships with audiences across three forms of exchange—direct, indirect, and sustained types of reciprocity. We introduce this concept in the context of community journalism but also discuss its relevance for journalism broadly.