In this guide, we will draw on lessons and case studies from news events run by newsrooms of all sizes and share some key lessons for publishers who are just getting started.
Source: Josh Stearns
Journalism Live: How News Events Foster Engagement and Expand Revenue
Across the journalism industry, more and more newsrooms are turning to events as part of their engagement and revenue strategy. And advertisers and residents are responding. In Texas last year, The Texas Tribune made roughly $1.5 million from its journalism events, most of which were offered free to the public. In Philadelphia, Billy Penn made 84 percent of its revenue on events. In this guide, we will draw on lessons and case studies from news events run by newsrooms of all sizes and share some key lessons for publishers who are just getting started.
Newsletters as News Products: A Guide for Local Newsrooms
This guide was created based on a workshop I gave to graduate students at the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. It is the culmination of a lot of research and my own experience with email outreach, online advocacy, and fundraising, as well as my work on the Local Fix, a weekly newsletter on tips and tools for local journalists.
Lessons on Building Lasting Revenue and Relationships Through Crowdfunding Campaigns
rom 2014 to 2016, the Geraldine R. Dodge Foundation supported two crowdfunding campaigns with local newsrooms and studied a number of others. This guide looks at each of these campaigns and pulls in lessons from other newsrooms that have been successful. The guide also looks at how to convert the community that supports your crowdfunding campaign into ongoing contributors, allies, and friends of the organization. See Local News Lab series of Guides.
Lessons from the Local News Lab
The goal of this work was not to save journalism, but to build a more diverse and vibrant public square that could strengthen New Jersey communities and foster more informed and engaged citizens. Inspired by the power and creativity of networks, we wanted to catalyze new kinds of journalism that put communities and collaboration at the center of their work.
Building Journalism With Community, Not For It
At the Geraldine R. Dodge Foundation, we believe that journalism sustainability is rooted in building stronger relationships between communities and newsrooms. While the distinction between “building with” instead of “building for” feels at first like semantics, when we begin to use it as a lens to examine journalism as both a process and a product, we see numerous ways it challenges the status quo.