We chatted about engagement tools. Poynter’s Ren LaForme hosted.
Language matters. How we think about and frame the communities we serve inside the newsroom influences the issues we tackle, the assignments we pursue, how we define success, and how we edit, package and circulate our stories. That’s why we want to share some strategies, based on our own hard-learned lessons, for how to build genuine and productive relationships with your communities.
Before there were Facebook and Twitter, email and cellphones, there was real-time, face-to-face conversation where ideas were presented, positions debated, solutions brainstormed… In this webinar, we’ll focus on producing editorial events to engage your audience and generate revenue. We’ll talk through how to create a great program (the key to building audiences!), keep the costs low and generate income. We’ll also help you strategize about how to best deploy your resources: your staff, your partner organization’s staff, and contributions, and technology.