For so long journalists held a monopoly on attention and information. That time is over; we all know this. What’s just beginning is an era when journalism can redefine itself as something of people, not about them. … How can we serve our neighbors and our world? By involving them in the process from start to finish; by focusing on them. We have to know who they are, what they value, and how they consume information. And we have to demonstrate that we know these things by bringing the stories to them where they are.