Editorial Judgment in an Age of Data: How Audience Analytics and Metrics are Influencing the Placement of News Products

Abstract: In recent years, audience analytics (systems that collect and analyze digital trace data from users) and audience metrics (quantified measures of how content is consumed and interacted with) have gained currency within newsrooms, enabling them to influence editorial news workers‘ constructions of their audiences and, consequently, the shapes that news products take. The extent of that influence, however, remains largely unknown, with few studies examining the direct relationship between metrics and news content. The present work addresses this shortcoming.