Newsrooms need to tell a consistent, repetitive story about what motivates their work, the range of information and stories they offer, what sets them apart, who they are, how they operate and how people can reach them. Telling that story should be a constant drumbeat — part of the rhythm of our work as journalists. So, how do you get started? You can start by talking about your mission, discussing your ethics and asking for feedback.
We need to change the conversation about journalism, and engaged journalists are on the front lines of public opinion. In the wake of Annapolis, let’s workshop ways to use engagement strategies to stand up for journalism. How can we answer comments from complainers and haters? Join Joy Mayer to continue the discussion.