Before there were Facebook and Twitter, email and cellphones, there was real-time, face-to-face conversation where ideas were presented, positions debated, solutions brainstormed… In this webinar, we’ll focus on producing editorial events to engage your audience and generate revenue. We’ll talk through how to create a great program (the key to building audiences!), keep the costs low and generate income. We’ll also help you strategize about how to best deploy your resources: your staff, your partner organization’s staff, and contributions, and technology.
Now more than ever, journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes in detail how newsrooms and independent journalists can grow their readership, boost their relevance and find new sources of revenue by listening to and learning from their audiences.
This report explores the potential impacts of local solutions journalism, particularly for underrepresented and stigmatized communities. Solutions journalism explores responses to systemic social problems—critically examining problem-solving efforts that have the potential to scale.
Built on the hands-on reporting style and curriculum pioneered by the University of Missouri, this introductory textbook teaches students how to write about and communicate with people of backgrounds that may be different from their own, offering real-world examples of how to practice excellent journalism and strategic communication that take culture into account.
TalkBox is an old pay phone that New York Public Radio (WNYC) retrofitted as a neighborhood listening station. It launched in 2015, one year after Eric Garner died in the chokehold of a NYPD officer on Staten Island, New York. WNYC placed TalkBox inside the St. George Ferry Terminal on Staten Island and invited the community to share thoughts about Garner’s death.
Hearken is a consulting and technology company that “help organizations create relevant services and build resilient networks through community engagement.” Hearken began as a public Q&A technology platform and now focuses on processes of change that are enabled by their tech offerings.
At the Geraldine R. Dodge Foundation, we believe that journalism sustainability is rooted in building stronger relationships between communities and newsrooms. While the distinction between “building with” instead of “building for” feels at first like semantics, when we begin to use it as a lens to examine journalism as both a process and a product, we see numerous ways it challenges the status quo.
We often hear questions like this one: how can our station reach new audiences? One way to start is with community listening sessions. In a recent webinar, we heard from two stations that have sessions to build relationships in communities that are underserved by the media. KCUR community engagement director Ron Jones shared how community listening sessions have helped form the reporting initiative Beyond Our Borders, a multi-platform look at how geographic borders affect the daily lives of people in Kansas City.
Abstract: Drawing on a structural theory of reciprocity, this essay introduces the idea of reciprocal journalism: a way of imagining how journalists might develop more mutually beneficial relationships with audiences across three forms of exchange—direct, indirect, and sustained types of reciprocity. We introduce this concept in the context of community journalism but also discuss its relevance for journalism broadly.