Jennifer Brandel wanted to know: what would happen if the public was brought in to the editorial process? As an independent producer and reporter at WBEZ in Chicago, the question had weighed on her, and in 2012 she founded Curious City through an initiative with the Association of Independents in Radio (AIR).
Curious City, a series produced by WBEZ Chicago Public Media, invites listeners to participate in the reporting process. Using the Hearken digital engagement platform, listeners ask and then vote on questions that are turned into radio stories. Over a year, Curious City attempted to engage residents of Chicago areas that traditionally had few public radio listeners, mostly stigmatized African-American and Latinx neighborhoods, to participate via face-to-face outreach, outreach via community partners, or social media marketing. Using a communication infrastructure theory framework, this study draws from observations and 25 interviews with journalists, participating audience members, residents of targeted outreach areas, and partner organizations to examine best practices to combine digital and offline strategies, and the importance of pre- and post-broadcast engagement.
