In 2014, Michigan Radio launched MI Curious, a public-powered news initiative that invites community members to help choose what stories get assigned. Modeled after WBEZ’s Curious City, MI Curious uses Hearken to a) collect people’s burning questions about Michigan culture, sports, history, and other topics, and b) put the best submissions up for a vote online.
When uttered outside of journalism circles, the word “engagement” means something fairly specific involving rings, love, wedding bells, commitment, and the like. If there’s no pathway for input from your audience to shape the content decisions your newsroom is making, then it’s not audience engagement. Engagement happens when members of the public are responsive to newsrooms, and newsrooms are in turn responsive to members of the public.
