What are the barriers? Why is it so dang hard to just “do engagement already?” We had our hunches, but we commissioned a study to really find out. We spoke with 100 people who are already bought in — who desperately want to spend their time doing better engagement — to learn what (and who) stands in their way. Engagement is a process, not a product. The solution must start with mindset and culture change, not software
This 10-step guide offers practical tips and exercises to create the optimal conditions in your newsroom for meaningful engagement efforts to take root and thrive. This guide will help cultivate lasting culture change in your newsroom that results in producing more relevant content in a more authentic manner.
When uttered outside of journalism circles, the word “engagement” means something fairly specific involving rings, love, wedding bells, commitment, and the like. If there’s no pathway for input from your audience to shape the content decisions your newsroom is making, then it’s not audience engagement. Engagement happens when members of the public are responsive to newsrooms, and newsrooms are in turn responsive to members of the public.