This guide is designed to give newsrooms a simple, step-by-step process to host focus groups with local residents. It is based on the work of Phil Napoli, Jessica Crowell, and Kathleen McCollough at the Rutgers University News Measures Research Project at the Media + The Public Interest Initiative.
Topic: Local News
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The Roadmap for Local News: An Emergent Approach To Meeting Civic Information Needs
The opportunity now is to shepherd and accelerate a transition to an emergent civic media system. This new ecosystem looks different from what it will replace: while the commercial market rewarded information monopolies, what is emerging now are pluralistic networks in which information is fluid, services are shared, and media is made in cooperation with the people it seeks to serve.