The opportunity now is to shepherd and accelerate a transition to an emergent civic media system. This new ecosystem looks different from what it will replace: while the commercial market rewarded information monopolies, what is emerging now are pluralistic networks in which information is fluid, services are shared, and media is made in cooperation with the people it seeks to serve.
Instead of letting public access channels wither due to commercial market fluctuations, we should publicly fund and expand the precious communication infrastructure that access media offers.
Public access cable channels have rarely been considered essential. Often lampooned or ignored, these channels suddenly offered informational lifelines to more than 3,000 US communities desperate for local news. Their crisis performance underscores the potential for hyperlocal media, as well as the need for regulatory structures that bolster open society.
This toolkit — based off of years of organizing in communities to reshape local news — provides tactics for building power toward transforming media where you live. Just as communities are organizing for equitable and just social policy, we can organize for equitable and just local news. To transform local news, we have to build local leadership.
NewsU: Facebook Groups are an exciting way to build communities, especially on the local level. Facebook Groups remain an effective way to interact with audiences and share meaningful stories. But how do you start? What makes for a good Facebook group? What pitch can you make for resources? How can you involve your business side and journalists outside of the social media team in managing it? This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.
The Jefferson Center launched Your Voice Ohio in 2017, the second phase of an ongoing collaborative effort to help Ohio newsrooms better understand and respond to the needs of their communities. We’re looking at a variety of methods of engagement — both in-person and online — to find the most effective and sustainable approaches for local newsrooms. Here’s what we’ve learned so far (as of 2018).
The Dallas Morning News has created a Facebook Group for its subscribers. It’s a way to grow loyalty among those who pay for its journalism and give them more direct access to the paper’s journalists and editors. Members of the group also get exclusive benefits such as tickets to events and other perks … In this issue, we’re looking at how the Morning News built its subscriber group and how the newsroom and marketing departments collaborate to run it.
Based on detailed, in-depth interviews with 12 editors, reporters, and a leading communications scholar based in the region, this paper shines a spotlight on the practice of local journalism in the Pacific Northwest.
This guide is designed to give newsrooms a simple, step-by-step process to host focus groups with local residents. It is based on the work of Phil Napoli, Jessica Crowell, and Kathleen McCollough at the Rutgers University News Measures Research Project at the Media + The Public Interest Initiative.
This book is an account of the movement for public journalism, or civic journalism, told by Jay Rosen, one of its leading developers and defenders. Rosen recalls the events that led to the movement’s founding and gives a range of examples of how public journalism is practiced in American newsrooms. He traces the intellectual roots of the movement and shows how journalism can be made vital again by rethinking exactly what journalists are for.
