The NLGJA Journalists Toolbox is designed primarily to assist journalists who don’t normally cover the LGBTQ community. The advice here is drawn from outside media experts and our own members who are professional journalists for both mainstream media and the LGBTQ press. We also offer story ideas and new ways of thinking for reporters who are experienced in covering LGBTQ life.
Identifying reliable sources and reaching broad audiences are challenging tasks, especially when covering “untapped” communities that have little experience in the media spotlight. Interacting with such populations requires time, skill, and, in some cases, an entirely new approach to journalism … In this set of suggestions for editors seeking to reflect diverse perspectives through community engagement, [contributing] editors share their thoughts on powerful, people-centered journalism.
This section of the toolkit provides guidance on the issues to consider when planning and designing community engagement. It focuses on quality and effectiveness, process planning and designing engagement tailored to the particular issue, level of participation to be achieved, timeframe and range of stakeholders affected.