How can you find the right voice or tone to use on your organization’s social media accounts? How can you show personality but also be appropriate when discussing different types of content? And how can you keep your voice consistent when multiple team members are posting and responding? Join Brandon Echter from Science Friday and Brian Manzullo from the Detroit Free Press to find out.
What are best practices for newsrooms around SEO concepts these days? And what should you do if you’re charged with sharing them with the rest of your newsroom? Join Nicole Barton of KQED (and previously of YouTube), Adriana Lacy of the LA Times, and Jessica Lee Martin of CityLab to find out.
Although interactive features, such as comment sections are now the norm on news websites. Based on theoretical concepts of interactivity and convergence, we analyze whether diverse sites are similar in the provision and use of interactive features online. Results reveal many differences in the adoption and use of interactive features based on medium and target. Reasons for differences across these sites are discussed.