The growth of public media is underscored by the increasing financial strength of local public radio organizations, with news-focused licensees experiencing a steady rise in revenue, primarily supported by individual giving and underwriting. The donor base for public radio has expanded significantly, with an increasing number of sustainers and major donors, indicating a robust financial future.
Instead of letting public access channels wither due to commercial market fluctuations, we should publicly fund and expand the precious communication infrastructure that access media offers.
Curious City, a series produced by WBEZ Chicago Public Media, invites listeners to participate in the reporting process. Using the Hearken digital engagement platform, listeners ask and then vote on questions that are turned into radio stories. Over a year, Curious City attempted to engage residents of Chicago areas that traditionally had few public radio listeners, mostly stigmatized African-American and Latinx neighborhoods, to participate via face-to-face outreach, outreach via community partners, or social media marketing. Using a communication infrastructure theory framework, this study draws from observations and 25 interviews with journalists, participating audience members, residents of targeted outreach areas, and partner organizations to examine best practices to combine digital and offline strategies, and the importance of pre- and post-broadcast engagement.
Based on detailed, in-depth interviews with 12 editors, reporters, and a leading communications scholar based in the region, this paper shines a spotlight on the practice of local journalism in the Pacific Northwest.
