How The Cedar Rapids Gazette Kicked Off Iowa Ideas, a Statewide Reporting and Event Series

Iowa Ideas is a reporting and event series started by the Cedar Rapids Gazette in 2016 and designed to “explore the key questions and big ideas that will shape the future of Iowa.” The project’s hallmark event this year was its inaugural conference, which brought together more than 600 people to discuss Iowa’s education, workforce, healthcare, agriculture, energy, environment, and transportation. 

How WFAE transformed in 5 years

WFAE’s 2015 transformation aimed to adapt to the digital landscape and have its staff and audience reflect the diversity of the area. Since then, WFAE doubled its content staff, increased its digital traffic seven-fold, attracted new members and grew its general revenues. It developed new habits around audience engagement, publishing frequency, hiring and mentoring, and more.

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