How KPCC’s ‘Unheard LA’ Events Filled Venues and Engaged New Audiences

In 2017, Southern California Public Radio (KPCC) piloted Unheard LA, a community-driven live storytelling series that featured people’s first-person accounts of real-life experiences. KPCC’s events and engagement arm, KPCC In Person, reached beyond the station’s existing audience by using the P.I.N., GroundSource, and other engagement tools to solicit story pitches and promote the event.

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