How to Engage Readers with Digital Longform Journalism

Major enterprise stories—stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact—these are the types of stories that encourage readers to move beyond binary and dogmatic thinking about local, national and world events. However, these enterprise stories require considerable resources: time and effort from reporters and a financial investment from the news organization. And once the story is published, the potential audience is limited … So how can journalists get readers to complete these long pieces