Building off the immense interest in podcasting and the success of the Queen City PodQuest, WFAE collaborated with the Charlotte Mecklenburg Library to host free “Podcasting 101” workshops that focused on the fundamentals of podcasting.
WFAE embarked on an ambitious journey to look and sound like the community it is licensed to serve. WFAE leaders Ju-Don Marshall and Joe O’Connor explain how they are reaching beyond the traditional “core” audiences of public media to understand and meet the information needs of people in their region.
WFAE’s 2015 transformation aimed to adapt to the digital landscape and have its staff and audience reflect the diversity of the area. Since then, WFAE doubled its content staff, increased its digital traffic seven-fold, attracted new members and grew its general revenues. It developed new habits around audience engagement, publishing frequency, hiring and mentoring, and more.