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Topic: Facebook Groups

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1-4 of 4 total Resources

Cultivating Local News Communities with Facebook Groups

Hannah Wise | March 2018

NewsU: Facebook Groups are an exciting way to build communities, especially on the local level. Facebook Groups remain an effective way to interact with audiences and share meaningful stories. But how do you start? What makes for a good Facebook group? What pitch can you make for resources? How can you involve your business side and journalists outside of the social media team in managing it? This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.

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How The Dallas Morning News Builds Subscriber Loyalty With a Facebook Group

Joseph Lichterman, Lenfest Institute | January 2018

The Dallas Morning News has created a Facebook Group for its subscribers. It’s a way to grow loyalty among those who pay for its journalism and give them more direct access to the paper’s journalists and editors. Members of the group also get exclusive benefits such as tickets to events and other perks … In this issue, we’re looking at how the Morning News built its subscriber group and how the newsroom and marketing departments collaborate to run it.

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‘Latinas in Journalism’ Leverages Social Media to Create Community, Open Doors

Laura Castaneda, MediaShift | January 2018

When it comes to hiring and promoting Latinas in newsrooms, the powers that be often blame a lack of progress on their inability to find enough candidates with the requisite qualifications, also known as the “pipeline” problem. As a response, Dallas-based former television reporter Rebecca Aguilar launched a Facebook page called “Latinas in Journalism.” Within four hours of its November launch, the page got 200 members. Within three days, it was up to 1,000. Today, it has almost 1,400 members and more joining daily.

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Mark Zuckerberg’s Welcome Embrace of Journalism

Alberto Ibarguen | March 2017

Driving through Alabama on Presidents’ Day, Facebook founder Mark Zuckerberg swung by the newsroom of the Selma Times-Journal. In a post to his 86 million followers Monday night, he thanked journalists for their efforts to “surface truth” and “keep their communities informed.” Zuckerberg’s post comes on the heels of his nearly 6,000-word manifesto that offered an ambitious vision for Facebook’s global role. This welcome change of direction couldn’t come at a more critical time.

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Gather is a collaborative project led by the Agora Journalism Center, the gathering place for innovation in communication and civic engagement, at the University of Oregon’s School of Journalism & Communication.

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This project is funded by grants from the John S. and James L. Knight Foundation, the Democracy Fund, and the News Integrity Initiative.

 

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