Equally Informed Philly is an initiative at Resolve Philly that bridges the city’s digital divide through a community-powered print newsletter and an English/Spanish Q&A Equal Info Line, as well as an SMS text-based newsletter focusing on gun violence solutions and resources in the city.
Using funding from a successful 2018 Kickstarter campaign and support from block-chain journalism initiative Civil, the Colorado Sun is an ad-free new project. The model attempts to decentralize ownership of the newsroom in order to avoid a repeat of the recent hedge fund-mandate layoffs at the competing Denver Sun—layoffs that provided the staffing and ideological genesis for the Colorado Sun, as career journalists who had lost their jobs sought out new employment and a better, more sustainable way of reporting the news. More here, here and here.
This guide was created based on a workshop I gave to graduate students at the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. It is the culmination of a lot of research and my own experience with email outreach, online advocacy, and fundraising, as well as my work on the Local Fix, a weekly newsletter on tips and tools for local journalists.
Newsletter expert Jacqueline Boltik, who helped develop projects such as Ann Friedman’s Weekly and the LA Times’ newsletters and journalism professor Daniela Gerson, who recently created Migratory Notes, break down what you need to know to make your newsletter take off. In this course, you’ll learn best practices to grow your newsletter, design basics, and how to report and measure the data from your email campaigns.
