Journalism Live: How News Events Foster Engagement and Expand Revenue

Across the journalism industry, more and more newsrooms are turning to events as part of their engagement and revenue strategy. And advertisers and residents are responding. In Texas last year, The Texas Tribune made roughly $1.5 million from its journalism events, most of which were offered free to the public. In Philadelphia, Billy Penn made 84 percent of its revenue on events. In this guide, we will draw on lessons and case studies from news events run by newsrooms of all sizes and share some key lessons for publishers who are just getting started.

How Gannett’s ‘The Storytellers Project’ Became a Nationwide Success

The Arizona Republic / azcentral.com in Phoenix launched The Storytellers Project in 2011 as a series of live storytelling nights. The 90-minute events, emceed by journalists, are now in 21 cities from Fort Collins, Colorado to Nashville, Tennessee. The nights blend the authenticity and discipline of first-person storytelling with the truthfulness, community-building and empowerment of great journalism. 

Community Planning Toolkit

This section of the toolkit provides guidance on the issues to consider when planning and designing community engagement. It focuses on quality and effectiveness, process planning and designing engagement tailored to the particular issue, level of participation to be achieved, timeframe and range of stakeholders affected.