How can journalists stand out in a minefield of misinformation? See what 14 newsrooms learned when they used their social platforms to experiment with trust-building strategies. We’ll show you what they tried, what worked for different kinds of newsrooms and what totally fell flat.
NewsU: As a mediator among those who create, distribute and consume the news, the Newseum wants to help each group better understand the others. In this session, the Newseum’s Kristi Kenneth focuses on revealing what the organization has learned about the current media landscape through workshops with news consumers young and old world-wide. What issues cause the most confusion? Where does the public lay blame for problems like “fake” news? What skills do students and the general public need to develop, and what can journalists do to help bolster those skills?
NewsU: Facebook Groups are an exciting way to build communities, especially on the local level. Facebook Groups remain an effective way to interact with audiences and share meaningful stories. But how do you start? What makes for a good Facebook group? What pitch can you make for resources? How can you involve your business side and journalists outside of the social media team in managing it? This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.
Newsletter expert Jacqueline Boltik, who helped develop projects such as Ann Friedman’s Weekly and the LA Times’ newsletters and journalism professor Daniela Gerson, who recently created Migratory Notes, break down what you need to know to make your newsletter take off. In this course, you’ll learn best practices to grow your newsletter, design basics, and how to report and measure the data from your email campaigns.
We know trust in journalism is low. So what are we doing about that (beyond hoping it changes)? Learn how to use social platforms to tell the story of your journalism and why it’s credible. Don’t just share links to published stories. Build relationships with your users by sharing your process, introducing your staff and telling the story of your brand. Persuade people that you’re worth following. Invite them to connect with you. Give them a sense of who you are and invite them to make an emotional connection.
