What are the biggest challenges specific to engagement work — both for internal communication on an engagement team and for communication with the rest of the organization? What about engagement work and about audience + community relationships and interactions most need to be communicated? What tools and strategies are helpful? Join Kim Bui and Emma Carew Grovum to find out.
As a news organization, when should you consider creating a Facebook group, and what could the focus of the group be? Once you have one, how do you recruit and admit members? How (and how much) should you moderate conversation? And how will you measure the success of your efforts? Join Lauren Katz of Vox, Penny Riordan of GateHouse Media, and Hannah Wise of Dallas Morning News to find out.
How can you find the right voice or tone to use on your organization’s social media accounts? How can you show personality but also be appropriate when discussing different types of content? And how can you keep your voice consistent when multiple team members are posting and responding? Join Brandon Echter from Science Friday and Brian Manzullo from the Detroit Free Press to find out.
What are best practices for newsrooms around SEO concepts these days? And what should you do if you’re charged with sharing them with the rest of your newsroom? Join Nicole Barton of KQED (and previously of YouTube), Adriana Lacy of the LA Times, and Jessica Lee Martin of CityLab to find out.
Engaged journalists know there’s value to good participation in and moderation of online comments. But what does that actually look like? In this 30-minute video chat with Teddy Amenabar of The Washington Post, Elizabeth Dunbar of Minnesota Public Radio, and Andrew Losowsky of The Coral Project, we’ll talk about some benefits of investing in comments. Then we’ll look at specific comment threads and do some live brainstorming about how journalists could/should/might participate in them.
Let’s talk about the pros and cons, and the when and why, to using crowdfunding for your media project with hosts Courtney Hurtt of WDET and Madeleine Poore of WAMU.
How do local communities define themselves? How do news outlets define their audiences? And how do journalists know what’s important to their audiences and what niche they can fill? A recent report is a useful jumping off point for discussion of those questions. Join Amy Schmitz Weiss of San Diego State University, Jesse Hardman of the Listening Post Collective, and Madeleine Bair of El Timpano to continue the conversation.
Let’s talk about the when, the why and the how of using Reddit as part of our journalism. Bring your questions and experiences, and prepare to be guided by Bobby Blanchard of The Texas Tribune, Dominick DiFurio of The Dallas Morning News, and Gene Park – Embedded of the Washington Post (fresh off a session on this at ONA last month).
Does your election coverage provide what your community needs? How do you know? Fresh off their ONA talk on this topic, Ashley Alvarado of Southern California Public Radio and Julia Haslanger of Hearken will bring tools and strategies to help your newsroom better serve your audience.