Evergreen Content

A news organization’s archive is a goldmine of stories and information that can continue to delight and be of use to your audience. But how do you know what to keep sharing? And how can you manage a calendar of evergreen content? Join Jessica Lee Martin, Audience Development Editor for Citylab, Haley Correll, Social Media Manager for American Red Cross, and Kristina Lucarelli, Manager for Amplify, Hearst Television to find out.

The Citizens’ Agenda for Election Coverage

What if you based your election coverage on what your community has told you they actually want candidates to be talking about as they compete for votes? Join our hosts, Brittany Schock from Richland Source, Bridget Thoreson from Hearken, and Joy Mayer from Trusting News as they talk about what that process actually looks like and what they hope it achieves. Read more about The Citizens Agenda.

Online Participation

Engaged journalists know there’s value to good participation in and moderation of online comments. But what does that actually look like? In this 30-minute video chat with Teddy Amenabar of The Washington Post, Elizabeth Dunbar of Minnesota Public Radio, and Andrew Losowsky of The Coral Project, we’ll talk about some benefits of investing in comments. Then we’ll look at specific comment threads and do some live brainstorming about how journalists could/should/might participate in them. 

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