Start Earning Trust

Newsrooms need to tell a consistent, repetitive story about what motivates their work, the range of information and stories they offer, what sets them apart, who they are, how they operate and how people can reach them. Telling that story should be a constant drumbeat — part of the rhythm of our work as journalists. So, how do you get started? You can start by talking about your mission, discussing your ethics and asking for feedback.

Complicating the Narratives

What if journalists covered controversial issues differently — based on how humans actually behave when they are polarized and suspicious? As politicians have become more polarized, we have increasingly allowed ourselves to be used by demagogues on both sides of the aisle, amplifying their insults instead of exposing their motivations. But what else can we do with conflict, besides letting it sit? We’re not advocates, and we shouldn’t be in the business of making people feel better. Our mission is not a diplomatic one. So what options does that leave?

Why Your Community Members Want to Aid Your Reporting & 25 Jobs You Can Ask Them to Do

We’ve been thinking a great deal about participation design and examples of successful practices for community members to be involved in news reporting, production, and site growth. We’ve been interrogating what modern member participation looks like and who’s doing it well. We detail 25 ways that you can invite members to create journalism with you, using examples of live and recent experiments.

Mapping Information Ecosystems to Serve Local News Needs

A media desert is geographic area that is lacking access to fresh, local news and information. This condition may be a result of a lack of content, access, language barriers and other issues. This guide focuses on asset-based framework, digital ethnography, and geomapping tools to address ecosystems that are lacking news and information, and how to appropriately assess and fulfill local news needs.

The Journalism Industry Knows Engagement is Necessary to Survive

What are the barriers? Why is it so dang hard to just “do engagement already?” We had our hunches, but we commissioned a study to really find out. We spoke with 100 people who are already bought in — who desperately want to spend their time doing better engagement — to learn what (and who) stands in their way. Engagement is a process, not a product. The solution must start with mindset and culture change, not software

Engaged Journalism Has Measurable Benefits

How do we make the case for investing in engagement? “Engagement” is an evolving set of practices within journalism, and its impact on attracting, developing, and satisfying audiences has yet to be fully and rigorously documented, particularly by the scholarly community. One entity that is making a strong case for the commercial, as well as the journalistic value of doing engagement work, is Hearken, whose landing page features in bold letters: “Does Hearken Work? Yes.”

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