This report describes what we learned from analyzing 9,616,211 comments people posted to The New York Times website between October 30, 2007 – the date on which The New York Times began allowing users to post comments to news stories – and August 13, 2013.
Topic: Academic Research
Interactivity, Social Presence, and Journalistic Use of Twitter
Abstract: This study explored the extent of journalists’ use of Twitter in terms of interactivity and social cue using a content analysis of journalists’ Twitter profiles (N = 555). Journalists with more personal and professional details on Twitter profiles were more likely to be highly interactive, a relationship that predicts higher perceptions of credibility based on past research. Results suggest the need for journalists to utilize interactivity more for increasing their impact on Twitter.
Making Change: Diffusion of Technological, Relational, and Cultural Innovation
This case study of a news company undergoing significant change seeks to offer a deeper understanding of multi-faceted industry upheaval by considering the diffusion of three interdependent yet distinct changes. Findings suggest technological change faces the fewest hurdles, as journalists recognize the need to adapt their practices to newer capabilities. Changes to audience relationships face greater resistance, while responses to changes to the professional culture of journalism remain the most tepid.
The Presence and Use of Interactive Features on News Websites
Although interactive features, such as comment sections are now the norm on news websites. Based on theoretical concepts of interactivity and convergence, we analyze whether diverse sites are similar in the provision and use of interactive features online. Results reveal many differences in the adoption and use of interactive features based on medium and target. Reasons for differences across these sites are discussed.
Reciprocal Journalism: A concept of mutual exchange between journalists and audiences
Abstract: Drawing on a structural theory of reciprocity, this essay introduces the idea of reciprocal journalism: a way of imagining how journalists might develop more mutually beneficial relationships with audiences across three forms of exchange—direct, indirect, and sustained types of reciprocity. We introduce this concept in the context of community journalism but also discuss its relevance for journalism broadly.
Storytelling Neighborhood: Paths to Belonging in Diverse Urban Environments
This article develops and tests a communication infrastructure model of belonging among dwellers of urban residential environments. Storytelling neighborhood, the communication process through which neighborhood discussion transforms people from occupants of a house to members of a neighborhood, is proposed as an essential component of people’s paths to belonging.