This guide will show you how newsrooms can engage the communities they serve using techniques that help journalists better understand and address residents’ needs and concerns. That understanding helps newsrooms produce outstanding journalism that gives community members a greater voice in public affairs.
Surveys and forms can be valuable tools in the journalistic toolbox. If you use form tools well, they can help you engage with your audience to find new leads, information, skills, ideas. If you use them thoughtlessly, they can be a waste of your energy and frustrating experience for everyone, including the people you want to respond to them. Earlier in our work, we experimented with a product called Ask, a form-based tool. While Ask isn’t in active development anymore, we learned a lot in our research about how to use forms effectively.
Now more than ever, journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes in detail how newsrooms and independent journalists can grow their readership, boost their relevance and find new sources of revenue by listening to and learning from their audiences.
We often hear questions like this one: how can our station reach new audiences? One way to start is with community listening sessions. In a recent webinar, we heard from two stations that have sessions to build relationships in communities that are underserved by the media. KCUR community engagement director Ron Jones shared how community listening sessions have helped form the reporting initiative Beyond Our Borders, a multi-platform look at how geographic borders affect the daily lives of people in Kansas City.
