This playbook by jesikah maria ross is a guide to participatory journalism. The playbook is intended to help you select and develop stories in conversation with the communities most affected by a certain issue; design a reporting process that generates understanding, connection, and trust; and strengthen existing networks and forge new alliances that build community resilience beyond reporting.
What are the biggest challenges specific to engagement work — both for internal communication on an engagement team and for communication with the rest of the organization? What about engagement work and about audience + community relationships and interactions most need to be communicated? What tools and strategies are helpful? Join Kim Bui and Emma Carew Grovum to find out.
How do we make the case for investing in engagement? “Engagement” is an evolving set of practices within journalism, and its impact on attracting, developing, and satisfying audiences has yet to be fully and rigorously documented, particularly by the scholarly community. One entity that is making a strong case for the commercial, as well as the journalistic value of doing engagement work, is Hearken, whose landing page features in bold letters: “Does Hearken Work? Yes.”
University of Oregon’s Sustainable Cities Initiative (SCI) launched their Sustainable City Year Program (SCYP) in La Pine, Oregon and partnered with other departments across campus including the SOJC’s engaged journalism class. They developed an engagement strategy to support the information health of La Pine.