Pathways to Philanthropy: Funding Local Journalism

Frank Mungeam, Chief Innovation Officer with the Local Media Association share key insights from LMA’s inaugural Lab for Journalism Funding, including essential elements of a successful philanthropy pitch, mistakes to avoid, and case study examples from publishers. Larry Lee, CEO of the Sacramento Observer shares his story of fundraising for his family’s historical Black newspaper.

Online Participation

Engaged journalists know there’s value to good participation in and moderation of online comments. But what does that actually look like? In this 30-minute video chat with Teddy Amenabar of The Washington Post, Elizabeth Dunbar of Minnesota Public Radio, and Andrew Losowsky of The Coral Project, we’ll talk about some benefits of investing in comments. Then we’ll look at specific comment threads and do some live brainstorming about how journalists could/should/might participate in them. 

Democratizing Journalism: News of, by and for the community

City Bureau, a digital startup on the South Side of Chicago, has been attracting attention and funding for bringing “journalists and communities together in a collaborative spirit to produce media that is impactful, equitable and responsive to the public.” Co-founder Darryl Holliday explains City Bureau’s innovative model for participatory reporting and accountability journalism.

Evergreen Content

A news organization’s archive is a goldmine of stories and information that can continue to delight and be of use to your audience. But how do you know what to keep sharing? And how can you manage a calendar of evergreen content? Join Jessica Lee Martin, Audience Development Editor for Citylab, Haley Correll, Social Media Manager for American Red Cross, and Kristina Lucarelli, Manager for Amplify, Hearst Television to find out.

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