Public Media and Marginalized Publics

Curious City, a series produced by WBEZ Chicago Public Media, invites listeners to participate in the reporting process. Using the Hearken digital engagement platform, listeners ask and then vote on questions that are turned into radio stories. Over a year, Curious City attempted to engage residents of Chicago areas that traditionally had few public radio listeners, mostly stigmatized African-American and Latinx neighborhoods, to participate via face-to-face outreach, outreach via community partners, or social media marketing. Using a communication infrastructure theory framework, this study draws from observations and 25 interviews with journalists, participating audience members, residents of targeted outreach areas, and partner organizations to examine best practices to combine digital and offline strategies, and the importance of pre- and post-broadcast engagement.

Engaging Buttons Plugin

The Engaging Buttons Plugin is a WordPress plugin that allows WordPress admins to add a variety of reaction buttons to their content, from the traditional “Like” to options like “Respect” and more. This plugin was developed because researchers at the Engaging News Project found that people were far more likely to interact with content, particularly important but not positive content, if they had more options available to them than just “Liking” something.

Diversity Toolbox

The Rainbow Sourcebook and Diversity Toolbox is a database searchable by common news topics that feature qualified experts from demographic groups underrepresented in the news. The toolbox also offers essays and links to resources that can help broaden the perspectives and voices in journalistic organizations and projects.

DocumentCloud

DocumentCloud is a document storage and research platform for journalists working with primary sources. DocumentCloud includes services such as passage highlighting, notations/citations, and personal notes. Users can also upload documents to the platform and see content related to that document. Contextual information is generated based on key items found in the uploaded document. Additionally, users may share their work publicly at any time, adding their content to the platform repository.

Practicing Engagement: Participatory Journalism in the Web 2.0 era

This study explores emerging approaches to engagement based on in-depth interviews with editors, and we map these approaches onto the literature on participatory journalism. Our findings suggest engagement approaches vary along several dimensions, including whether audiences are seen as as more passive or more active and at what stages audience data or input in incorporated into the news product. We identify technological, economic, professional, and organizational factors that shape and constrain how news outlets practice “engagement.”

How They Did It: ProPublica’s Engagement Journalism

ProPublica is well aware of the benefits — and impact — of crowdsourcing. It landed a story about US President Donald Trump having sold condominiums to his own son at big discounts, avoiding the usual taxes, because a reader tipped them off after digging into Trump disclosure documents that ProPublica shared. GIJN’s program coordinator Eunice Au spoke with ProPublica’s deputy editor of engagement, Terry Parris Jr., about the nonprofit newsroom’s strategy in encouraging reader and community participation in its stories. Another view from MediaShift.

Journalism Live: How News Events Foster Engagement and Expand Revenue

Across the journalism industry, more and more newsrooms are turning to events as part of their engagement and revenue strategy. And advertisers and residents are responding. In Texas last year, The Texas Tribune made roughly $1.5 million from its journalism events, most of which were offered free to the public. In Philadelphia, Billy Penn made 84 percent of its revenue on events. In this guide, we will draw on lessons and case studies from news events run by newsrooms of all sizes and share some key lessons for publishers who are just getting started.

Newsletters as News Products: A Guide for Local Newsrooms

This guide was created based on a workshop I gave to graduate students at the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. It is the culmination of a lot of research and my own experience with email outreach, online advocacy, and fundraising, as well as my work on the Local Fix, a weekly newsletter on tips and tools for local journalists.

Lessons on Building Lasting Revenue and Relationships Through Crowdfunding Campaigns

rom 2014 to 2016, the Geraldine R. Dodge Foundation supported two crowdfunding campaigns with local newsrooms and studied a number of others. This guide looks at each of these campaigns and pulls in lessons from other newsrooms that have been successful. The guide also looks at how to convert the community that supports your crowdfunding campaign into ongoing contributors, allies, and friends of the organization. See Local News Lab series of Guides.

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