Abstract: As the numbers of African-Americans with Internet access, particularly via smartphone, have grown, so have digital artifacts that point to evidence of a narrowing digital divide between Blacks and Whites in America. As Nakamura (2007) observed, race has been made visible in online social discourse. This truth is made evident in news reporting on the emergence of so-called “Black Twitter.” To date, mainstream news media texts describe Black Twitter from the perspective of the deficiency model of technology adoption among African-American users.
Topic: Diversity Equity & Inclusion
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How Community Listening Sessions Can Help Stations Reach New Audiences
We often hear questions like this one: how can our station reach new audiences? One way to start is with community listening sessions. In a recent webinar, we heard from two stations that have sessions to build relationships in communities that are underserved by the media. KCUR community engagement director Ron Jones shared how community listening sessions have helped form the reporting initiative Beyond Our Borders, a multi-platform look at how geographic borders affect the daily lives of people in Kansas City.