NLGJA Journalists Toolbox

The NLGJA Journalists Toolbox is designed primarily to assist journalists who don’t normally cover the LGBTQ community. The advice here is drawn from outside media experts and our own members who are professional journalists for both mainstream media and the LGBTQ press. We also offer story ideas and new ways of thinking for reporters who are experienced in covering LGBTQ life.

Educate, Empathize, Engage: Twelve Ways for Editors to Reach and Relate to Untapped Communities

Identifying reliable sources and reaching broad audiences are challenging tasks, especially when covering “untapped” communities that have little experience in the media spotlight. Interacting with such populations requires time, skill, and, in some cases, an entirely new approach to journalism … In this set of suggestions for editors seeking to reflect diverse perspectives through community engagement, [contributing] editors share their thoughts on powerful, people-centered journalism.

The Problem With Inclusion

Our focus on inclusion is misplaced as long as it fails to change the structures and practices that promote exclusion in the first place. Inclusion is inherently about exclusion. No matter what the particular subject — voting, education, technology, you name it — whenever we talk about the need to include people we implicitly acknowledge that the status quo is exclusive — that there are people who are currently not included in X, Y, or Z, but who could be. That’s the language we use — those of us living comfortably in our own inclusion: “Not included.”

How Community Listening Sessions Can Help Stations Reach New Audiences

We often hear questions like this one: how can our station reach new audiences? One way to start is with community listening sessions. In a recent webinar, we heard from two stations that have sessions to build relationships in communities that are underserved by the media. KCUR community engagement director Ron Jones shared how community listening sessions have helped form the reporting initiative Beyond Our Borders, a multi-platform look at how geographic borders affect the daily lives of people in Kansas City.