Evergreen Content

A news organization’s archive is a goldmine of stories and information that can continue to delight and be of use to your audience. But how do you know what to keep sharing? And how can you manage a calendar of evergreen content? Join Jessica Lee Martin, Audience Development Editor for Citylab, Haley Correll, Social Media Manager for American Red Cross, and Kristina Lucarelli, Manager for Amplify, Hearst Television to find out.

Mapping Information Ecosystems to Serve Local News Needs

A media desert is geographic area that is lacking access to fresh, local news and information. This condition may be a result of a lack of content, access, language barriers and other issues. This guide focuses on asset-based framework, digital ethnography, and geomapping tools to address ecosystems that are lacking news and information, and how to appropriately assess and fulfill local news needs.