As a news organization, when should you consider creating a Facebook group, and what could the focus of the group be? Once you have one, how do you recruit and admit members? How (and how much) should you moderate conversation? And how will you measure the success of your efforts? Join Lauren Katz of Vox, Penny Riordan of GateHouse Media, and Hannah Wise of Dallas Morning News to find out.
How can you find the right voice or tone to use on your organization’s social media accounts? How can you show personality but also be appropriate when discussing different types of content? And how can you keep your voice consistent when multiple team members are posting and responding? Join Brandon Echter from Science Friday and Brian Manzullo from the Detroit Free Press to find out.