As a news organization, when should you consider creating a Facebook group, and what could the focus of the group be? Once you have one, how do you recruit and admit members? How (and how much) should you moderate conversation? And how will you measure the success of your efforts? Join Lauren Katz of Vox, Penny Riordan of GateHouse Media, and Hannah Wise of Dallas Morning News to find out.
How can you find the right voice or tone to use on your organization’s social media accounts? How can you show personality but also be appropriate when discussing different types of content? And how can you keep your voice consistent when multiple team members are posting and responding? Join Brandon Echter from Science Friday and Brian Manzullo from the Detroit Free Press to find out.
Many engagement jobs include interaction in comments threads — on social media or on our own websites? How do we decide when to join in? What should we say, and what should we allow others to say? What should comment policies address? Join Andrew Losowsky and Lilah Raptopoulos as they discuss it more in depth.
We chatted with Angilee Shah and Hannah Wise about Facebook groups. How can journalists use Facebook groups to connect with their communities? When’s the right time? How should people be invited? How do conversations get moderated? What are the success metrics?