As a news organization, when should you consider creating a Facebook group, and what could the focus of the group be? Once you have one, how do you recruit and admit members? How (and how much) should you moderate conversation? And how will you measure the success of your efforts? Join Lauren Katz of Vox, Penny Riordan of GateHouse Media, and Hannah Wise of Dallas Morning News to find out.
How can you find the right voice or tone to use on your organization’s social media accounts? How can you show personality but also be appropriate when discussing different types of content? And how can you keep your voice consistent when multiple team members are posting and responding? Join Brandon Echter from Science Friday and Brian Manzullo from the Detroit Free Press to find out.
In order to take a different route in covering climate change and agriculture, MPR News, the news service of Minnesota Public Radio, launched Feeding the Future, an engagement journalism project set on informing its audience members and identifying solutions to a rapidly changing climate.
How can journalists stand out in a minefield of misinformation? See what 14 newsrooms learned when they used their social platforms to experiment with trust-building strategies. We’ll show you what they tried, what worked for different kinds of newsrooms and what totally fell flat.
In preparation for a county commissioners meeting on Miami’s transit issues, The New Tropic asked its readers to share solution ideas using the Twitter hashtag #solveMIAtransit. The New Tropic then curated those tweets in a Storify gallery on its site, allowing visitors to see what other people were saying and to join the conversation on Twitter. It also hosted a happy-hour event to discuss transit issues, published opinion pieces by community members, and used the #solveMIAtransit hashtag to point readers to related conversations and additional information.
“Democracy Dies in Dankness.” That’s the tagline of the Washington Post‘s official Reddit profile. The tagline mirrors the Post’s informal, even irreverant, approach on Reddit. Managed by social media editor and long-time Reddit user Gene Park, the Post’s Reddit profile participates on the platform just like any other Reddit user, engaging in humorous banter, posting memes, and playing it straight with other users. This approach has helped the Post build meaningful relationships with Reddit users, who have jumped at opportunities to ask questions during Ask Me Anything (AMA) sessions with reporters and learn about the Post’s reporting process.
Many engagement jobs include interaction in comments threads — on social media or on our own websites? How do we decide when to join in? What should we say, and what should we allow others to say? What should comment policies address? Join Andrew Losowsky and Lilah Raptopoulos as they discuss it more in depth.
The Arizona Center for Investigative Reporting (AZCIR) developed what is now known as the “AZ Dark Money Bot,” or @AZDarkMoneyBot, a Twitter bot that enables the automation of “dark money” expenditure reporting. The Bot’s tweets include names of the groups, candidates receiving dark money, and campaign spending.
University of Oregon’s Sustainable Cities Initiative (SCI) launched their Sustainable City Year Program (SCYP) in La Pine, Oregon and partnered with other departments across campus including the SOJC’s engaged journalism class. They developed an engagement strategy to support the information health of La Pine.
NBC Left Field is a short documentary unit established by NBC News in 2017. The project team set out to create a number of new series geared towards social media platforms and bridge the gap between audiences and journalists. One of these series, Tag, strives to engage with its viewers and create loyal followers by crowdsourcing their video topics.
Civil Beat’s Civil Café series convenes influencers and knowledge experts to debate and discuss important Hawaii issues in front of an active and engaged audience. Most discussions are moderated by a Civil Beat editor or reporter, and cover timely and topical issues complementary to Civil Beat reporting like climate change, legislative issues, and economic welfare.
NewsU: Facebook Groups are an exciting way to build communities, especially on the local level. Facebook Groups remain an effective way to interact with audiences and share meaningful stories. But how do you start? What makes for a good Facebook group? What pitch can you make for resources? How can you involve your business side and journalists outside of the social media team in managing it? This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.