Topic: Social Media

“Democracy Dies in Dankness.” That’s the tagline of the Washington Post‘s official Reddit profile. The tagline mirrors the Post’s informal, even irreverant, approach on Reddit. Managed by social media editor and long-time Reddit user Gene Park, the Post’s Reddit profile participates on the platform just like any other Reddit user, engaging in humorous banter, posting memes, and playing it straight with other users. This approach has helped the Post build meaningful relationships with Reddit users, who have jumped at opportunities to ask questions during Ask Me Anything (AMA) sessions with reporters and learn about the Post’s reporting process.