How can journalists stand out in a minefield of misinformation? See what 14 newsrooms learned when they used their social platforms to experiment with trust-building strategies. We’ll show you what they tried, what worked for different kinds of newsrooms and what totally fell flat.
NewsU: Facebook Groups are an exciting way to build communities, especially on the local level. Facebook Groups remain an effective way to interact with audiences and share meaningful stories. But how do you start? What makes for a good Facebook group? What pitch can you make for resources? How can you involve your business side and journalists outside of the social media team in managing it? This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.
In a world of “alternative facts” and “post-truth” politics, producing public-interest journalism is more important than ever—but also more complex. This book examines how journalism is evolving to meet the demands of the digital media ecosystem, where lies often spread faster than truth, and where modern news consumers increasingly expect journalism to be a conversation, not a lecture.
The Dallas Morning News has created a Facebook Group for its subscribers. It’s a way to grow loyalty among those who pay for its journalism and give them more direct access to the paper’s journalists and editors. Members of the group also get exclusive benefits such as tickets to events and other perks … In this issue, we’re looking at how the Morning News built its subscriber group and how the newsroom and marketing departments collaborate to run it.
When it comes to hiring and promoting Latinas in newsrooms, the powers that be often blame a lack of progress on their inability to find enough candidates with the requisite qualifications, also known as the “pipeline” problem. As a response, Dallas-based former television reporter Rebecca Aguilar launched a Facebook page called “Latinas in Journalism.” Within four hours of its November launch, the page got 200 members. Within three days, it was up to 1,000. Today, it has almost 1,400 members and more joining daily.
It’s time to rethink the newsroom social media team: its structure, mission, responsibilities and skillsets. In this strategy study, the American Press Institute, in conjunction with a fellowship awarded by the Knight Visiting Nieman Fellowship program, examines a reimagined social media team that refocuses its efforts on urgent issues impacting today’s media.
For so long journalists held a monopoly on attention and information. That time is over; we all know this. What’s just beginning is an era when journalism can redefine itself as something of people, not about them. … How can we serve our neighbors and our world? By involving them in the process from start to finish; by focusing on them. We have to know who they are, what they value, and how they consume information. And we have to demonstrate that we know these things by bringing the stories to them where they are.
Based on detailed, in-depth interviews with 12 editors, reporters, and a leading communications scholar based in the region, this paper shines a spotlight on the practice of local journalism in the Pacific Northwest.
In the weeks leading up to the 2016 election, we surveyed Snapchat users about their use of the app, specifically for news and politics. Results are based on a survey of 977 regular Snapchat users fielded the week before Election Day.
Driving through Alabama on Presidents’ Day, Facebook founder Mark Zuckerberg swung by the newsroom of the Selma Times-Journal. In a post to his 86 million followers Monday night, he thanked journalists for their efforts to “surface truth” and “keep their communities informed.” Zuckerberg’s post comes on the heels of his nearly 6,000-word manifesto that offered an ambitious vision for Facebook’s global role. This welcome change of direction couldn’t come at a more critical time.
We know trust in journalism is low. So what are we doing about that (beyond hoping it changes)? Learn how to use social platforms to tell the story of your journalism and why it’s credible. Don’t just share links to published stories. Build relationships with your users by sharing your process, introducing your staff and telling the story of your brand. Persuade people that you’re worth following. Invite them to connect with you. Give them a sense of who you are and invite them to make an emotional connection.
Wave after wave of digital innovation has introduced a new set of influences on the public’s news habits. A two-part survey by Pew Research Center, conducted in early 2016 in association with the John S. and James L. Knight Foundation, reveals a public that is cautious as it moves into this more complex news environment and discerning in its evaluation of available news sources.
