Abstract: This study explored the extent of journalists’ use of Twitter in terms of interactivity and social cue using a content analysis of journalists’ Twitter profiles (N = 555). Journalists with more personal and professional details on Twitter profiles were more likely to be highly interactive, a relationship that predicts higher perceptions of credibility based on past research. Results suggest the need for journalists to utilize interactivity more for increasing their impact on Twitter.
This case study of a news company undergoing significant change seeks to offer a deeper understanding of multi-faceted industry upheaval by considering the diffusion of three interdependent yet distinct changes. Findings suggest technological change faces the fewest hurdles, as journalists recognize the need to adapt their practices to newer capabilities. Changes to audience relationships face greater resistance, while responses to changes to the professional culture of journalism remain the most tepid.
Abstract: As the numbers of African-Americans with Internet access, particularly via smartphone, have grown, so have digital artifacts that point to evidence of a narrowing digital divide between Blacks and Whites in America. As Nakamura (2007) observed, race has been made visible in online social discourse. This truth is made evident in news reporting on the emergence of so-called “Black Twitter.” To date, mainstream news media texts describe Black Twitter from the perspective of the deficiency model of technology adoption among African-American users.
Parse.ly is a web metrics and analytics platform designed to help companies “understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. Reviews from TechCrunch, New York Observer, and ZDNet.
